What Is Personal Information?
Personal information is information about an “identifiable individual”. It is information that on its own or combined with other pieces of data, can identify you as an individual. Personal Information does not include your business contact information when used for the purpose of communicating with you in relation to your employment, business or profession, including your name, position name or title, work address, work telephone number, work fax number or work electronic address.
What Information Do We Collect From You?
We collect and use different types of information from and about you including:
If we combine or connect non-personal, technical, or demographic data with personal information so that it directly or indirectly identifies you as an individual, we treat the combined information as personal information.
How Do We Collect Information From You?
We use different methods to collect information from and about you including:
How Do We Employ Cookies & Other Automated Data Collection?
How Do We Use Your Personal Information?
We use your personal data to provide you with products, offer you services, communicate with you, deliver advertising and marketing, or to conduct other business operations, such as using data to improve and personalize your experiences. Examples of how we may use the personal data we collect include to:
We may aggregate or anonymize your personal information in order to use the non-identifiable information for any business purpose.
To Whom Do We Disclose Your Information?
We will not sell or rent your name, email address or other personal information to any third party.
a) Third Party Service Providers
We may transfer your personal information to third parties hired to provide certain services, including for example, packaging, sending postal mail, processing event registration, seeking your feedback via about your customer experience, providing analytics and search engine optimization to assist us to improve or our websites, or contacting you about your eQ Home, upcoming events, promotions, and community news. In addition, if you purchase a home from us, we may share your personal information with service providers in order to facilitate the set-up of utilities in your new home (e.g. cable, hydro, etc.). As noted in the “cookies” section below, we may use third-party ad networks, publishers, social media platforms, and other entities to serve targeted content and interest-based advertisements to you.
We will only provide third party services providers with the personal information required by them to deliver the services they have been retained to provide and will obligate such third-party providers to maintain your information in confidence.
We note that our third party service providers may be located in, or transfer your personal information to servers located outside of Canada in the course of providing services to us, with the effect that your personal information may be subject to disclosure pursuant to lawful requests made by foreign authorities.
b) Affiliates and Others
We may share your personal data with:
How Do We Secure Your Personal Information?
The security of your personal information is very important to us. We use physical, electronic, and administrative safeguards designed to protect your personal data from loss, misuse and unauthorized access, use, alteration or disclosure. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. For example, we limit access to our servers, and only employees who must see your information to provide products and service to you are entitled to access your information. We store the personal information you provide on secured computer servers that are located in controlled facilities.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal data transmitted to our Website. Any transmission of personal data is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on the Website.
Opting Out/Withdrawing Consent
a) Cookies and Behavioural Advertising
If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject any cookies.
You may also opt-out of behavioural advertising programs that track your activities across multiple websites to deliver personalized advertising content to you. Please visit Digital Advertising Alliance of Canada Opt-Out Page and the Network Advertising Initiative Opt-Out Page. These websites provide tools that identify member companies that have cookies on your browser and provides mechanisms to opt-out of those cookies.
We use Facebook Custom Audiences to ask Facebook to show you interest-based advertisements based on your interactions with us and to measure how you interact with those advertisements. We may do this using web tracking tools or by converting the email address, phone number or other contact information you have provided to us into a unique value that Facebook may compare to a unique value created from information you provided to Facebook. Please visit Facebook for information on how Facebook’s advertising privacy policies and opt out options. https://www.facebook.com/about/privacy/.
We may also use similar advertising programs for other social media sites you use. If you would like to opt out, please adjust your Facebook and other social advertising settings, use the opt-out features in the advertisement or contact us using the contact details provided below.
b) Promotional Offers and Emails
If you do not want us to use your email address or contact information to promote our own products and services, or third parties’ products or services, you can opt-out by contacting us at any time at the contact details provided below.
You may also opt-out of marketing and promotional email communications by replying to any promotional email we have sent you or following the opt-out links on that message.
c) Withdrawing Consent
You have the right to withdraw your consent to our further collection, use and disclosure of your personal information at any time, subject to applicable legal and contractual restrictions. Withdrawal of consent will not operate retroactively (for example, where we have disclosed your personal information to third parties), and may impact our continued ability to provide you with certain products and services.
d) Accessing and correcting your personal data
You may contact us at the contact information provided below to request access to or correction of any personal information that you have provided to us. You are entitled to complain about our information handling policies by contacting us. If we cannot resolve your complaint, you are entitled to complain to the Privacy Commissioner of Canada, at: https://www.priv.gc.ca/en/contact-the-opc/
If you have any questions or concerns about this Policy, or if you wish to access, update, or change any personal information or opt out of or withdraw your consent to our further use of your personal information as described in this policy, please contact us at firstname.lastname@example.org or by mail at:
Attn: Privacy Officer
eQ Homes Inc.
1737 Woodward Drive Ottawa,
ON K2C 0P9
1 List of affiliated companies: Riverlands of Rockland Inc., eQuinelle Developments Inc., ., Fernbank Crossing Regional Inc., Greystone Village Inc., Pathways Regional Inc., Riverwalk Manotick Regional Inc., Provence Orleans Realty Investments Inc.